One of the biggest problems I see in this industry is that people expect to either push a button and make money or they underestimate what it really takes to create a successful business.
Having realistic expectations and knowing your numbers will help you stay motivated and avoid disappointment if the results you are hoping for are not coming quick enough.
When I say know your numbers I mean…
Know what your capture page converts at meaning how many people that click on your capture page enter their email address. For example, if you buy a 100 click advertisement, and 35 people enter their email address into your capture page, then your page converted 35% of people into leads.
You also need to know your lead to sale ratio meaning how many leads does it take to get a sale/sign up. For example if you have 100 leads and 5 sign ups, you have a 5% lead to sale ratio.
You should also know the lifetime value of a customer. If each customer is worth $200, you know how much money you can spend to obtain that customer. You may spend $20 to get a customer and your first commission is only $10. Many people would think that’s crap and quit. But if you know that on average each customer is worth $200, spending $20 to obtain that customer doesn’t sound so bad.
One of the ways to figure this out is by tracking. I always track every marketing avenue even free ones such as Facebook and Youtube so I know if my capture page is converting well and I can determine what my most effective advertisements are.
If you know that capture page A, B, and C convert twice as well as capture page D, E, and F… you are going to want to know that so that from now on you can choose exclusively from A, B, or C.
To sum it up, have realistic expectations, know your numbers, and adjust your goals to fit with your statistics so you don’t let yourself down.
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